“For the Food and Agriculture Organization (FAO) of the United Nations, I was asked to design the logo for the concert that takes place every year in front of the Colosseum. Since the theme was “Food for All”—enough food for everyone in the world—I immediately thought of designing a globe. I chose a round design, a so-called Tondo. On one side, the red colors of the more arid and dry areas; on the other side, the green and blue colors of the fertile areas of our planet.“