About

Franco Costa painted life with bold strokes, turning sports, seas, and everyday moments into vibrant masterpieces.

Franco Costa

Franco Costa (1934–2015) was an Italian artist who transformed his passion for life into vibrant, expressive works of art. He was an extremely positive person, and those who knew him were fascinated by his openness and generosity.

Born in Rome in 1934, Franco’s journey within the arts began early. As a child, he studied violin at the National Academy of Santa Cecilia in Rome, made stained glass windows as a teenager, and studied French, architecture, and art in Geneva, Zurich, and Paris.

From being an architect, among other things, he moved on to work as a scene and costume designer for theatre, wrote a book and a play, created fabrics and fashion for Haute Couture in France and Italy, and worked in the film industry as a costume designer.

From the mid-seventies, he dedicated himself to painting, and his works express a deep love for colour and form. His motto, Arte Vita“, lingers through his works.

Franco is widely celebrated for his contributions to art in sport, particularly as the official artist for the America’s Cup, but his creativity is not confined to a single theme. In a style that arises from his palette in great simplicity and clear colours, his diverse works span landscapes, abstracts, and still lifes.

Franco Costa’s works have been exhibited worldwide, sharing his perspective with audiences across Europe, the Americas, and beyond. His art has a timeless appeal, inspiring viewers to see the world in colour and joy.

Arte Vita: Franco Costa’s Way of Living

Around the mid-seventies, after an economically pampered life full of both turbulence and amusement, Franco decided to finally stand on his own. He broke the financial ties with his parents and refused to compromise his creativity with others.

Franco began his independence by becoming an artist and dedicating himself to painting. He rediscovered joy in life. “Arte-Vita”—“Art and Life”—became his life theme. His life would be intrinsically tied to art.

Colorful diptych painting of vibrant orange, yellow, and white poppies against an intense blue sky, inspired by Western Australia's landscape and aboriginal nature regeneration practices. Painted by Franco in his family home before its sale.